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  Erick Morillo
 


 

 

 

 

 

 

Click below for Erick Morillo/Subliminal samples:

Unbe

Mas Pito

 

 
Deejay, artist and label executive Erick Morillo has survived an early scare as the man behind the criminally annoying Reel 2 Reel to become one of the most influential players in house music.  He is the only Ameican deejay besides Tony Humphries to secure a residency at Ministry of Sound and has worked with the likes of Little Louie Vega, but he's most successful as the chief of Subliminal Records, arguably the most consistently satisfying US label in recent memory.

The label's past triumphs speak for themselves: "Fun," "Believe," In My Life"....the list goes on and on.  Suffice it to say that the appearance of their distinctive logo on a slab of wax ensures an automatic purchase for many people.

Morillo himself began his career as a teenager in New York, landing a deal with Strictly Rhythm, then the premier house outlet.  His tendency for overwhelming Strictly's execs with large numbers of remixes earned him the nickname "More," and that handle graced the records "Unbe" and "Carnival Side."

Lovely as they were, they just couldn't compare to the goldmine that was Reel 2 Reel.  A partnership with the mysterious Mad Stuntman, R2R brought the worlds of reggae and house together in unlikely fashion. The combination was intriguing enough to make "I Like to Move It" a massive relesae in 1993, hitting charts all across Europe as well was becoming a large club hit in the States.  The Move It album produced a number of European hits, but interest in their gimmicky style was fading fast.  Seeking to capitalize on the formula, Morillo rushed Are You Ready for Some More into the market.  Quite frankly, people were not ready for more of the Stuntman's forced delivery, and Reel 2 Reel became dance music's MC Hammer, a once popular artist whose popularity nosedived in record time. The failure forced Morillo into a period of seclusion where he began to rebuild his image.

In actuality, those grating Reel 2 Reel songs provided Morillo with the seed money for Subliminal.  He got a gig on MTV to put his face back in the spotlight and set about putting together plans for the label.  With a meticulous approach to design, promotion and marketing, Subliminal seemed to be on solid ground.  But Morillo knew that all his planning would be wated without solid tunes.

So he set about signing new talent like Richard F and Harry "Choo Choo" Romero and enlisted Jocelyn Brown to introduce the label with an established presence.  Debut offering "Fun" rocked clubs worldwide and set up the release of Pianoheadz's "Distortion."  With those two songs Subliminal had defined its market: classy garage vocals and intense twisting tracks, guaranteeing it a foothold in the two best selling genres of house.

The discovery of Jose Nunez gave the label yet another in-house wizard whose blazing collaborations with Octavia, "In My Life" and "Hazin' and Phazin'," cemented Subliminal's status as the latest great New York label in the tradition of Prelude, Nu Groove, and Strictly Rhythm.  With an expanding base of operations that includes club nights and distribution for other labels, Morillo continues to raise his profile, proving that people are indeed ready for  more of his sound.

Erick Morillo's Deepest Grooves

Move It (Strictly Rhythm, 1993)
If must have "Move It," you can find it on dozens of compilations.  Buy this only if you need later singles "Wind Your Body" or "Stuntman's Anthem."  Otherwise, there's no need for any reasonable human being to subject themselves to this sonic sludge.

Are You Ready For Some More (Strictly Rhythm, 1996)
Morillo actually tried to diversify R2R's sound with vocal assistance from Barbara Tucker and Michael Watford.  But overexposure had cooked this group's goose and nobody was feeling it.

Ministry of Sound Sessions 9 (Ministry of Sound, 1998)

House Nation America (DMC, 2000)
A double disc mix split between Morillo and Lil Louie Vega spotlights two of the hottest mixers doing their thing.

Ministry of Sound Sessions 10: Subliminal Sessions (Ministry of Sound, 2000)
A statement of Subliminal's past, present and future.  Mixed by Morillo, Jose Nunez and Choo Choo Romero.

Subliminal Sessions, Vol. 1 (Subliminal, 2001)


Copyright 2001 B.Graff.  All rights reserved. 

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